"We originally hired [By Design Ltd.] to assist us with the final structural design work and design / furnishing of a home we purchased in Bermuda. Being on salt water we had unique requirements for durability, maintaining views, and selection of materials , both inside and outside. [By Design Ltd.] did such a good / creative job of working on interior layouts to take advantage of the Harbour views; and also designed magnificent custom millwork options that made every room pop...that we decided to make the two firm partners our on-island construction site managers. Their responsibility here was to meet regularly with the general contractor to ensure both quality construction and compliance with the building plans. This both saved us many trips to Bermuda and also yielded a superb final product. We continue to use [By Design Ltd.] for ongoing changes / updates and to recommend it to our friends both in Bermuda and around the world."

A Happy Customer

"Over the last 10 years I have had the pleasure of working with By Design Ltd. on many Residential & Commercial projects in Bermuda & more recently in Jamaica.
They are by far, one of the most organized & knowledgeable companies with which we work in the Design Industry and I would highly recommend them to any Client who wants a high end project completed on time and within budget."

Peter Gallagher, Convoy Custom Interiors.

"Buying a home off plan in Bermuda while living away was not a wise decision we thought at the time. Well, our dilemma was solved when Jill Henneberger, By Design Ltd. took charge overseeing the project. She even recommended structural changes to meet our individual needs and designed a fabulous workable kitchen for us. Our existing furnishings were coordinated with new to create a lovely and livable home for our retirement. By Design’s talents and expertise are immeasurable."

Tucker's Point Home Owner

"When we purchased our new home site in Bermuda we were at a loss to know how to begin the process of getting the design work done, configure the floor plan to our needs, have it furnished and start the process of making it our true Bermuda home. The design team at By Design Ltd. greatly assisted us every step of the way. From construction advice, room layout planning, to decorating, to furniture selection, art selection, shipping, etc., their knowledge and expertise helped us create the way of life in Bermuda that we were looking for. We were so impressed with their work on our Bermuda home that we retained them to assist with our design work needs at our home in Maryland and on other projects. The team at By Design Ltd. are truly talented professionals and we are very lucky to have found them."

Staurulakis Family

"Having now completed two projects with By Design ltd., I cannot speak highly enough of their contribution. Their modus operandi is to get involved at the initial architectural briefing, submit imaginative, practical, costed recommendations and on receiving approval deliver the project on time and on budget . Jill Henneberger's hands-on management style means that she is always available for consultation and handles the inevitable change requests without missing a beat. Her taste is invariably impeccable and she has the ability to "read" client's own decorating style and make recommendations that reflect it.
Retaining By Design ltd. for our design and decorating needs has resulted in a relationship that has been pleasant, personal and productive."

Dimity & Kerry Rubie

“By Design Partner Jill Henneberger came up with a fabulous design for the complete renovation of a 1970s era apartment located in Bermuda. Jill went on to manage all aspects of the renovation project from advising on the selection of a general contractor with the necessary skills and experience to undertake such a significant renovation through to sourcing product, managing the budget and ensuring site meetings were efficient and timely. It simply would not have been possible to achieve such a high quality creative and functional outcome without Jill and By Design. We have been so happy with the work of Jill and By Design we have already recommended that team to our friends thinking of undertaking renovations. A first class job by a first class professional.”

A Happy Customer

“My wife and I have been using By Design, LTD. for the past 7 years and we are now working on our 4th & 5th projects together. We started with the design of our Bermuda Home and have extended that to our other residential properties. We have enjoyed an extremely professional and productive relationship and have been happy with everything that Patti, Jill and their team have done for us. They are creative, practical, responsive, and caring in their work. We could not have asked for better design partners.”


“By Design ltd was hired to do the interior design of the entire house and to ensure it was magazine ready! They did an excellent job! They captured everything that I wanted and more. I found them be extremely patient, understanding and completely dedicated to the job. They handled the entire project from design board to ordering and finally staging of the house.
I would highly recommend this company to anyone who's looking for a magazine ready design. The principles which were Jill and Patti and the entire staff were a joy to work with”.

Kyjuan Brown




Get in touch



Suite 206,
75 Reid Street, Hamilton,
Bermuda, HM JX

head shot patti

Patricia Crouch

Founding Partner, Director of Design
BSID, NCIDQ®certified

”The key to great design is capturing the spirit of the client, and the essence of the space.” – Unknown

As the Founder of By Design, I am totally energized coming to work every day, to engage in any, and all new inspirations and challenges that will turn our clients’ dreams and goals into reality. My job is to improve the quality of life in the home, or workplace through a creative design aesthetic, efficient planning, and seamless functionality. By really listening to my clients and drawing inspiration from the spaces, a clear vision is born that carries a project to its successful completion. My wide range of experience in both the residential and commercial fields compounds a mosaic of design projects of varying scale, and in each and every one I embrace the challenge of creating inspiring spaces for my Clients to live and work in. This passion has allowed me to grow By Design, by thinking differently, being open-minded, and as the world of design is dynamic, being primed for the next new thing.

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Jill Henneberger

Partner, Director of Design

”Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

I moved to Bermuda in 1989 and it was love at first sight! As a graduate of highly recognized Ryerson University in Toronto, with many years of experience in the field, I have a wealth of knowledge that is the platform to my creativity. I pride myself on my ability to create inspired design resolutions to challenging spaces while incorporating functionality and individual aesthetics. I see each project as a creative puzzle that needs to be solved and thrive on finding the right solution to each.

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Jessica Mello

Interior Designer
BFA, BSID, Associate Member

“The details are not the details, they make the design.” – Charles Eames

I have been working as an Interior Designer for over a decade, working on a diverse array of both Commercial and Residential design projects. I have developed good relationships and established invaluable connections with a number of our general contractors and sub-trades partners. My specialty is the production and management of contract documents including Planning Department Liaison. I enjoy working closely with all my clients in ensuring all their needs are met, and strive to eliminate pitfalls during the fit-outs in their work-places or homes.

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Sandra Madeiros

Director of Operations

“Efficiency is doing things right, effectiveness is doing the right things.” – Peter Drucker

I manage the behind-the-scenes magic at By Design as a long-term member of the team. I ensure that our clients receive the very best service as I oversee all proposals, orders, invoicing and purchasing requirements for every one of our projects. I also manage the coordination of each shipment and delivery and take pride in being able to see our design jobs through to the end. You can often find me on-site during installations to make sure that every item has found its place in its new home!